In case you have not noticed by now, this is where we stand today regarding ePrivacy/GDPR compliance:
- Profiling cookies of the sort required to feed the ad tech machine require unambiguous, granular, informed consent. The meaning of all of these adjectives has been well covered by a set of official guidelines and many a blog post. In essence, websites cannot drop non-exempted cookies unless there is a positive action on the part of the consumer, following a real choice (yes vs. no).
- In spite of the above, a large number of businesses continue to resort to what has been labeled “dark pattern design” to make sure that you accept all sorts of cookies and third-party interference because it simply becomes burdensome and painful to do otherwise.
The PrivacyCloud Consent Manager browser extension (available for Chrome & Firefox) makes it much easier for you to not accept third-party cookies by simply removing those extremely annoying cookie banners (or most of them).
Since no positive action will have taken place (as you will have to disable Consent Manager specifically to exercise that choice), enjoying a smooth, frictionless browsing experience will be equivalent to saying “no to all”.