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A few insights on the development of this fascinating field, and our take on its various pillars.

ePrivacy, MarTech, Zero-Party Data, and the Future of Media

Sergio Maldonado 18 May 2022

Please find below our quarterly update on five specific topics: ePrivacy and regulatory framework MarTech and AdTech in a Privacy-First world Competition and digital markets

Gatekeepers, DTC brands, and the attention bottleneck

Sergio Maldonado 3 October 2021

(A previous version of this article was published on our Medium page under the title “Direct To Consumer Retail Goes On Autopilot“) As a new

Going cookieless: From contextual to asynchronous

How the Digital Content Directive will break the GDPR

The era of AI-driven, privacy-first marketing

Gatekeepers, DTC brands, and the attention bottleneck

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ePrivacy, MarTech, Zero-Party Data, and the Future of Media

Gatekeepers, DTC brands, and the attention bottleneck