OF YOUR DATA IS EASIER than you think
how many times have YOU ACCEPTED COOKIES not even knowing what you were getting into?
With the data extracted from your behavior, what you read, the apps you use, the things you buy… data brokers build user profiles.
Those profiles are bought and sold in the hope of providing you with more relevant experiences. Not a bad idea in itself, but there are too many intermediaries for the whole thing to really work. And you can probably tell already.
As a matter of fact, advertisers are not interested in a model that brings little value to them, either.
The same goes for media and app publishers: they have lost control over the manner in which you experience their own content.
This is why we believe it would be better for everyone to start over. And it makes all the sense that we start with people taking control over their own data.
how many times have you LOOKED ANYTHING UP ON THE INTERNET before buying it?
It is very common. Unfortunately it also is to be followed by related ads for weeks after you have already bought it. When we talk about taking back control over our data, we refer to this.
WOULD IT NOT BE BETTER FOR BRANDS TO HAVE A WAY OF FINDING OUT WHAT YOU REALLY ARE INTERESTED ON AT ANY GIVEN POINT IN TIME?
We talk about
We surely don’t mind so much that those who access our data are able to transform it into real value, in our terms, treating it under principles of Privacy by Design.
SOMETHING AS SIMPLE AS REJECTING COOKIES BY DEFAULT IS PART OF THIS WAY OF THINKING
PrivacyCloud is already offering various tools following these principles.
Would you like to access Premium Content free of ads and surveillance?
NODO grants you access to quality media and apps, paid for by brands eager to know you better. It is also free.