A few insights on the development of this fascinating field, and our take on its various pillars.
Here’s a quick review of this season’s news in MarTech/AdTech, ePrivacy, Zero-Party Data, and Competition. All four topics shape the market we work on (and
(A previous version of this article was published on our Medium page under the title “Direct To Consumer Retail Goes On Autopilot“) As a new
Unlike others before it, the trend was obvious from afar. We then found ourselves riding it comfortably. Most of us started with intellectual property. Licensed
We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define
For all the consensus we have managed to build on the need for people to take control over their personal information, entrepreneurs around the world
(A prior version of this article was previously published on LinkedIn under the title “ePrivacy and GDPR, six months on: Everyone worse off?”) It has
I do not believe that privacy can be dealt with in isolation from the new realities of data as a whole, and the manner in
We are at a crossroads: Accepting that personal data have objective monetary value implies an alignment with stealth data collection practices: Who defines such value but data
There is little doubt that 2018 earned its place in the history of personal data protection, but we still found it useful to put together a
We could simplify things a whole lot by remarking that 85% of digital ad spend ends in the hands of an oligopoly, while the remaining
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