Newsroom: Fall 2022
Sergio Maldonado
18 October 2022
(Updated on November 7th 2022 to include the latest update on the Digital Services Act) [An audio version of this update -covering a limited selection
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A few insights on the development of this fascinating field, and our take on its various pillars.
The future of EU-US data transfers and its impact on MarTech
Sergio Maldonado
17 October 2022
Joe Biden’s Executive Order aims to make room for the EU-US Data Privacy Framework (Privacy Shield 2.0) by addressing two primary concerns in the Schrems
Going cookieless: From contextual to asynchronous
Sergio Maldonado
16 September 2022
[A previous version of this article was originally published on the IAB UK website (September 7th 2022)] Quality inventory is not determined by semantics, keywords,
ePrivacy, MarTech, Zero-Party Data, and the Future of Media
Sergio Maldonado
18 May 2022
Please find below our quarterly update on five specific topics: ePrivacy and regulatory framework MarTech and AdTech in a Privacy-First world Competition and digital markets
How the Digital Content Directive will break the GDPR
Sergio Maldonado
31 January 2022
The Digital Content Directive allows consumers, for the first time, to pay for digital content and services “with their personal data”. Although the Directive makes
The era of AI-driven, privacy-first marketing
Cristina Moro
11 November 2021
Here’s a quick review of this season’s news in MarTech/AdTech, ePrivacy, Zero-Party Data, and Competition. All four topics shape the market we work on (and
Gatekeepers, DTC brands, and the attention bottleneck
Sergio Maldonado
3 October 2021
(A previous version of this article was published on our Medium page under the title “Direct To Consumer Retail Goes On Autopilot“) As a new
Privacy and Identity in a Subscription-based World
Sergio Maldonado
29 March 2021
Unlike others before it, the trend was obvious from afar. We then found ourselves riding it comfortably. Most of us started with intellectual property. Licensed
What is Zero-Party Data?
Sergio Maldonado
12 October 2020
We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define
MyData Business Models
Sergio Maldonado
31 December 2019
For all the consensus we have managed to build on the need for people to take control over their personal information, entrepreneurs around the world
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