A few insights on the development of this fascinating field, and our take on its various pillars.
[A previous version of this article was originally published on the IAB UK website (September 7th 2022)] Quality inventory is not determined by semantics, keywords,
Please find below our quarterly update on five specific topics: ePrivacy and regulatory framework MarTech and AdTech in a Privacy-First world Competition and digital markets
The Digital Content Directive allows consumers, for the first time, to pay for digital content and services “with their personal data”. Although the Directive makes
Here’s a quick review of this season’s news in MarTech/AdTech, ePrivacy, Zero-Party Data, and Competition. All four topics shape the market we work on (and
(A previous version of this article was published on our Medium page under the title “Direct To Consumer Retail Goes On Autopilot“) As a new
Unlike others before it, the trend was obvious from afar. We then found ourselves riding it comfortably. Most of us started with intellectual property. Licensed
We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define
For all the consensus we have managed to build on the need for people to take control over their personal information, entrepreneurs around the world
(A prior version of this article was previously published on LinkedIn under the title “ePrivacy and GDPR, six months on: Everyone worse off?”) It has
I do not believe that privacy can be dealt with in isolation from the new realities of data as a whole, and the manner in
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