MyData Business Models
Sergio Maldonado
31 December 2019
For all the consensus we have managed to build on the need for people to take control over their personal information, entrepreneurs around the world
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A few insights on the development of this fascinating field, and our take on its various pillars.
The GDPR may prove to be a failure. Its goals seem closer than ever.
Sergio Maldonado
31 December 2019
(A prior version of this article was previously published on LinkedIn under the title “ePrivacy and GDPR, six months on: Everyone worse off?”) It has
My Data Universe: agency and control beyond possession and comprehension
Sergio Maldonado
23 May 2019
I do not believe that privacy can be dealt with in isolation from the new realities of data as a whole, and the manner in
The fight for Privacy: Transparency and Control vs. Ownership and Value
Sergio Maldonado
26 March 2019
We are at a crossroads: Accepting that personal data have objective monetary value implies an alignment with stealth data collection practices: Who defines such value but data
2018: The Rise of Privacy
Sergio Maldonado
26 December 2018
There is little doubt that 2018 earned its place in the history of personal data protection, but we still found it useful to put together a
Digital Marketing channels are losing steam. Can we rethink customer acquisition?
Sergio Maldonado
11 December 2018
We could simplify things a whole lot by remarking that 85% of digital ad spend ends in the hands of an oligopoly, while the remaining
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