A new precision with ACTIVATION STUDIO
Discover the power of ZERO-PARTY DATA
How does it HELP ME?
All of it while showing real respect for their data and avoiding privacy compliance headaches.
Hint: it does not involve chasing them around or creeping them out!
What do our CUSTOMERS SAY?
“Zero-Party Data is a promising new way to diversify your media spend.”
"PrivacyCloud is finally providing a privacy-first alternative to other customer acquisition channels, entirely changing the rules around data collection, data activation and actionable insights."
“Activation Studio is finally allowing digital marketers leverage one-to-one connections without the risk and costs of GDPR compliance.”
Why should I EVEN CARE?
Up to 30% of the overall digital marketing budget is retained by a wide range of scams
The so-called “Ad Tech Tax” keeps up to 52% of your entire ad spend.
25% of the internet population uses AdBlockers and most reject retargeting, profiling.
Data protection agencies have started to enforce a strict threshold for valid consent.
Bidding on profiles (vs context) is quickly becoming akin to sponsoring the worst possible values.
As a result of blocked cookies, walled gardens, tracking prevention, lack of standards.