“Zero-Party Data is a promising new way to diversify your media spend.”
VODAFONE
Alejandro Domínguez
"PrivacyCloud is finally providing a privacy-first alternative to other customer acquisition channels, entirely changing the rules around data collection, data activation and actionable insights."
VERTI
Benito Peral
“Activation Studio is finally allowing digital marketers leverage one-to-one connections without the risk and costs of GDPR compliance.”
SAMSUNG
Why should I EVEN CARE?
There is a reason why major advertisers are already benefiting from PrivacyCloud’s Activation Studio. Or rather, there are six. The following remain the primary concerns of every Digital Marketer as we enter 2021:
Ad fraud
Up to 30% of the overall digital marketing budget is retained by a wide range of scams
Intermediation
The so-called “Ad Tech Tax” keeps up to 52% of your entire ad spend.
Social unrest
25% of the internet population uses AdBlockers and most reject retargeting, profiling.
Legal risks
Data protection agencies have started to enforce a strict threshold for valid consent.
Brand safety
Bidding on profiles (vs context) is quickly becoming akin to sponsoring the worst possible values.
Unreliable metrics
As a result of blocked cookies, walled gardens, tracking prevention, lack of standards.
Put it more simply, by leveraging Zero-Party Data, ACTIVATION STUDIO GUARANTEES UNPARALLELED ROI
with a fraction of the legal and reputational risks of existing channels.
You already know how chasing third-party cookie-based audience profiles currently works for you.
Would you like to test the precision you would obtain with ACTIVATION STUDIO?
*We just need your email address, so we can talk. (We will rely on legitimate interest as the legal basis to process this piece of personal data).