Category Privacy Engineering

AI, ePrivacy, EU-US, GDPR, News, Privacy Engineering

The era of AI-driven, privacy-first marketing

Here’s a quick review of this season’s news in MarTech/AdTech, ePrivacy, Zero-Party Data, and Competition. All four topics shape the market we work on (and hope to redefine). Editorial A couple of recommended readings to get us started: MarTech &…

PrivacyCloud Marketing
December 1, 2022

Analysis, eCommerce, ePrivacy, PET, Privacy Engineering, Zero-Party

What is Zero-Party Data?

We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define it in a clear, simple way. Forrester Research provided a good starting point: “Zero-party data is…

PrivacyCloud Marketing
December 1, 2022