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Unlike others before it, the trend was obvious from afar. We then found ourselves riding it comfortably. Most of us started with intellectual property. Licensed copies of music records, movies, or games became entertainment services. Then came physical, consumable goods.…
We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define it in a clear, simple way. Forrester Research provided a good starting point: “Zero-party data is…
We are at a crossroads: In other words, it seems like the more we stick to the perception that we “own our data” and that “we should claim our fair share of the money others make with it”, the less…