Category EU-US

EU-US

The future of EU-US data transfers and its impact on MarTech

Joe Biden’s Executive Order aims to make room for the EU-US Data Privacy Framework (Privacy Shield 2.0) by addressing two primary concerns in the Schrems II court case (which famously ruined the Privacy Shield program that many US-based SaaS or…

Sergio Maldonado
December 1, 2022

AI, ePrivacy, EU-US, GDPR, News, Privacy Engineering

The era of AI-driven, privacy-first marketing

Here’s a quick review of this season’s news in MarTech/AdTech, ePrivacy, Zero-Party Data, and Competition. All four topics shape the market we work on (and hope to redefine). Editorial A couple of recommended readings to get us started: MarTech &…

PrivacyCloud Marketing
December 1, 2022

CPRA, eCommerce, ePrivacy, EU-US, GDPR, PET, Zero-Party

The fight for Privacy: Transparency and Control vs. Ownership and Value

We are at a crossroads: In other words, it seems like the more we stick to the perception that we “own our data” and that “we should claim our fair share of the money others make with it”, the less…

PrivacyCloud Marketing
December 1, 2022