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(A previous version of this article was published on our Medium page under the title “Direct To Consumer Retail Goes On Autopilot“) As a new Direct To Consumer retailer, It is wildly exciting to think that the entire world has…
We recently realized that, after a couple of years talking about Zero-Party data, we had not yet paused for a minute to try and define it in a clear, simple way. Forrester Research provided a good starting point: “Zero-party data is…
We are at a crossroads: In other words, it seems like the more we stick to the perception that we “own our data” and that “we should claim our fair share of the money others make with it”, the less…