Sergio Maldonado

Dual-admitted lawyer. LLM (IT & Internet law), CIPP/E. Lecturer on ePrivacy and GDPR (IE Business School). Author. Founder: PrivacyCloud, Sweetspot, Divisadero/Merkle.

Joined: December 5, 2022
Articles: 6

EU-US

The future of EU-US data transfers and its impact on MarTech

Joe Biden’s Executive Order aims to make room for the EU-US Data Privacy Framework (Privacy Shield 2.0) by addressing two primary concerns in the Schrems II court case (which famously ruined the Privacy Shield program that many US-based SaaS or…

Sergio Maldonado
December 1, 2022

AdTech

Going cookieless: From contextual to asynchronous

[A previous version of this article was originally published on the IAB UK website (September 7th 2022)] Quality inventory is not determined by semantics, keywords, or sentiment. For all the value these may have when it comes to avoiding brand…

Sergio Maldonado
December 1, 2022