We are strong believers in decentralization and the potential of the public blockchain for true customer empowerment.
However, we still believe it is early days for its application to personal data ownership in light of applicable privacy laws across the globe. For starters, two particular requirements of the EU privacy framework (GDPR) run counter to the employment of a public blockchain to our stated purposes:
- Right to be forgotten (art. 17 GDPR)
- Control over international data transfers to countries not showing an adequate level of protection (art. 44 GDPR).
With this in mind, we are not prepared to season our pitch with crypto-jargon and unnecessary blockchain sidekicks for the sole purposes of joining the ICO party. Time will surely come, and we will be more than ready for it.